Project / City of Elmina
Task / Brochures & other marketing materials
Client / Sime Darby
Year / 2013-2015
In collaboration with Reedworks
Logo / logotype & Advertising by Ogilvy RedWorks
8 Elements of Wellness development concept by Sime Darby team
The City of Elmina is a 5,000-acre township dedicated to the pursuit of a healthy, balanced lifestyle based on eight elements of wellness tangible in all aspects of life in Elmina: social, environmental, intellectual, family, occupational, physical, emotional, and spiritual. The township will encompass a 300-acre park extending from 1,500 acres of open green spaces and a 90km cycling and jogging track.
Focusing on design, our team created a range of marketing and communication collaterals, particularly for Elmina Gardens (one of the residential districts in the City of Elmina) with its 10 neighbourhoods. This includes brochures, billboards, sales gallery panels, invitations, buntings, as well as online materials.