Project / Invitations and Greeting Cards (selected)
Task / Design Concept and Development
Client / Various
Year / 1985–current
Over the span of 32 years of operation, our studio must have designed at least a few hundred invitations and greeting cards. Many were created for artists, photographers, and art galleries in Malaysia (and some in Australia). These designs were quite straightforward as we believe graphics should not overwhelm the artist’s work—some artists rightly get very upset when this happens—but there were times when the artists themselves push for us to experiment further with his/her concept, thereby creating an original work in itself, and setting the tone for the exhibition’s promotional materials.
Invitations for corporations are a different matter altogether. Corporate clients invest considerable funds to create unique designs with beautiful paper and special print finishes.
This page presents some of our selected work as there is simply too many to put on the website.
A commemorative box set and invitation to celebrate the airline’s 50 years of operation. We designed the die-cut wings on translucent paper to open up and spread out as the gold-plated badge is revealed. The invitation cards were colour-coded (orange and sky blue) to designate different events.
Invitation to an art exhibition, Padi—Growth of Harmony, at Kedah State Art Gallery. The state of Kedah is the rice-bowl of Malaysia—its landscape is dominated by paddy fields as far as the eye can see.
A ‘seal’ with an image of a bundle of padi stalks was specially designed for the identity of the event. The cap mohor (seal) is the most significant formal element of a Malay letter, a mark of authenticity in the Malay world.
YAYASAN AIDS MALAYSIA
Invitation for the foundation’s Red Ribbon Media Awards.
Invitation to potential retailers and the media for the unveiling of a new shopping mall.
The graphic on the invitation card is a montage of architectural drawings of The Curve. The design of the mall went through many concepts before settling on its current form, including one from a renowned Thai architect based in London who interpreted The Curve as an open public town square with its architecture based on vernacular building forms. On a personal level, I considered his solution to be the most beautiful of all the concepts proposed; but it was rejected by the client as they preferred the safe route of a ‘big box’ design.
Many conceptual designs were created for photographer Eric Peris.
Invitation to an exhibition of hand-drawn textile by (the late) Yusoff Fadzil Idris, widely regarded as one of Malaysia’s most original batik textile artists.
(more to come...)