Project / Kampung Warisan
Task / Logo & Identity Design, Brochure, Brand Communication
Client / E&O Berhad
Year / 2010
Lead Designer / Allie Hill
The concept behind Kampung Warisan, a property development in Kuala Lumpur, is an intimately Malaysian idea: that of the idyllic, traditional kampung (village) life. The architecture and environment were designed to impart the values and charm associated with village life in an urban context, evoking nostalgic memories of a recent past that include carefree days, communal feasts and caring neighbours.
Consisting of five blocks and a clubhouse, Kampung Warisan has a total of 275 units spread within a 15-acre compound, making it a low-density residence.
Set amidst lush green surroundings, residents are also treated to thoughtful landscape details, such as a hill slope planted with pandan (screwpine leaves popular in Southeast Asian cuisine) to resemble paddy terraces, and at the same time, to emit a light, airy fragrance in the mornings and evenings. The swimming pool was also designed to look like a kampung pond or stream—complete with a tree trunk—where children living in rural areas would often play at.
To better capture the kampung spirit in the brand identity, we worked with Datuk Lat, Malaysia’s celebrated cartoonist who is notable for his illustrations of rural life. Together with him, we produced a variety of collaterals, including an illustrated property brochure, a set of postcards, a kite kit, etc.
The material of the collaterals were also selected to invoke—as closely as possible—an authentic 1970s village sentiment.
Datuk Lat illustrated the amenities, architectural and landscape features of Kampung Warisan.
The brochure also included a set of postcards that shows an artist impression of the property.
The kite kit was handed out at the official launch of Kampung Warisan, containing all the necessary materials required to make a traditional laying-layang (kite)—the way kids used to make them back in the 50s–70s. It also included an instruction sheet.
It was quite the challenge to source for some of the materials as we wanted to keep things as authentic as possible, and our designers could only find them at a few old sundry shops in rural districts.
Aside from rekindling memories of a carefree childhood, the kite kit brings the past and present generations together for a bonding moment. Children these days no longer have the patience or know how to assemble the traditional kite, (which can be quite a complicated affair for the novice), and parents can take this opportunity to teach them.