Project / Setia Alam Welcome Centre
Task / Wayfinding & Signage
Client / SP Setia
Setia Alam is an integrated township spanning over 4,000 acres (16 sq km). It is both a wholesome nature-inspired sanctuary and a vibrant urban hub that exemplifies the company’s LiveLearnWorkPlay philosophy.
The Setia Alam Welcome Centre hosts the show village, sales office, and customer service centre.
Bright positive, luminous colours on signage and cut-out silhouettes beckon and direct you to a destination, and photo images help to enhance a sense of welcome.
ECO & eco is a pair of characters our design team created to help raise awareness about environmental issues, and through brand internalisation workshops, prepare the company for a leading role in sustainable development.
Other characters were subsequently created, each with its own unique personality, and used in a story-telling format to encourage discussions on current issues in sustainability.
The characters later reported for duty at the Setia Kids Club. They appeared on the divider of the children's playroom in the Welcome Centre (with large openings so that parents and children are still visually connected).
At the entrance of each show unit in the show village, adjacent to the Welcome Centre, stands an advisory ‘Do not...’ sign. Simple signs can be done in a creative way. Below, graphics on the glass wall of the staff’s lunch area.