Project / Art Events (various)
Task / Design & Communication Collaterals
Client / The British Council
Year / 1987—2002

WHW Legacy Projects

 

UK ARTS MALAYSIA 1992

Our design team created the 3-dimensional logo for UK Arts Malaysia—a hand-moulded and painted clay figurine that was used as a unifying visual element on all promotional materials.

The concept behind the clay mascot hinges on two thoughts. On an abstract level, it serves as a representation of imaginative freedom—the liberation from the everyday to a realm of creativity and ingenuity, comparable to performers performing onstage.

On the everyday level, the mascot serves as a symbol of the ordinary Malaysian within the city, set free by the delight of art, culture, and imagination.

The logo also consists of various shapes in the background, which can be interpreted as a representation of the props onstage during a performance, as well as the high-rise towers of Kuala Lumpur.

PORT_hires_BC_UK Arts 92_Logo (A1).png
PORT_hires_BC_UK Arts 92_Clay Figure 1 (A24).jpg
 
PORT_UK+Arts+Malaysia_R.jpg
 
PORT_hires_BC_Leaflet_Film Festival (B24).jpg
PORT_hires_BC_Leaflet_Film Festival_cu (A28).jpg

CREATIVE OPPORTUNITIES

creativeopportunities was a series of events organised through the collaboration between The British Council and various partners. It features the Time for Tea exhibition as its main event alongside a musical by The Wallace Collection, a theatre performance of the literary classic Jane Eyre, and other peripheral activities.

The logo design for this occasion—a spoon twined with a strand of line and styled to look like it was caught in a rapid stirring motion—was based off the main exhibition, Time for Tea. It also took a proverbial, tongue-in-cheek cue from the saying ‘storm in a teacup’.

creativeopportunities used this logo as the common visual to tie in all events.

whwWeb_BC_Time for Tea_Logo.jpg
 Leaflet front (closed)

Leaflet front (closed)

 Leaflet front (open), printed in two colours, Black and Brilliant Fluorescent Orange.

Leaflet front (open), printed in two colours, Black and Brilliant Fluorescent Orange.

 Leaflet back (open)—printed in matte Brilliant Fluorescent Orange with gloss UV varnish for the outline of tea pots.

Leaflet back (open)—printed in matte Brilliant Fluorescent Orange with gloss UV varnish for the outline of tea pots.

PORT_THE BRITISH COUNCIL_BOH_3435.jpg
PORT_THE BRITISH COUNCIL_BOH_3416.jpg
PORT_THE BRITISH COUNCIL_BOH_3471.jpg

SELECTED DesignS

 

Sutera Ensemble

  Sutera Ensemble  leaflet, front (unfolded)

Sutera Ensemble leaflet, front (unfolded)

  Sutera Ensemble  leaflet, inside (unfolded)

Sutera Ensemble leaflet, inside (unfolded)

  Sutera Ensemble  postcard, front

Sutera Ensemble postcard, front

  Sutera Ensemble  postcard, back

Sutera Ensemble postcard, back


London Contemporary Dance Theatre

 
whwWeb_BC_London Dance Theatre_Poster_border.jpg
 

Midsummer Night’s Dream

PORT_hires_BC_Poster_MidSummer (C24).png

POSTER PAIR

Gormenghast + Richard Alston Dance Company

Some posters promote two (or more) performances. Gormenghast and Richard Alston Dance Company opened within a month of each other, and so were printed on both sides of a single poster sheet.

They were displayed side-by-side either horizontally, or if space is restricted, vertically.

whwWeb_BC_Gormenghast_Poster_border (C9).jpg
whwWeb_BC_Richard Alston_Poster_border (C6).jpg
whwWeb_BC_Gormenghast & Richard Alston_Posters_pair.jpg

POSTER PAIR

Stung + Millennarium

Another poster pair—Stung and Millennarium—printed front and back of a poster sheet

 Poster for  Stung  and  Millennarium  (folded). 

Poster for Stung and Millennarium (folded). 

 Poster for  Stung  and  Millennarium  (unfolded). 

Poster for Stung and Millennarium (unfolded). 


Henry V

 
  Henry V  poster

Henry V poster

 
  Henry V  programme book cover for  Forum: The Artist and Nationalism

Henry V programme book cover for Forum: The Artist and Nationalism

  Henry V  programme book inside spread for  Forum: The Artist and Nationalism

Henry V programme book inside spread for Forum: The Artist and Nationalism

  Henry V  programme for the stage performance

Henry V programme for the stage performance

whwWeb_BC_Henry V_Trying Times_open (4838).jpg

Drawing Allusions

A small poster-cum-leaflet. We stylised the typography and texture of the title to integrate with the artist’s works

whwWeb_BC_Drawing Allusions_Poster.jpg

Multiple Choice

Information duplicated four times at the back of the poster, a play on the title.

whwWeb_BC_Multiple Choice_front (4263).jpg
whwWeb_BC_Multiple Choice_back (4264).jpg

BOOKMARK PROMOTION

Aside from the poster, flyer and programme book, many exhibitions and performances also had bookmarks, which were freely distributed before and during the performances. Hopefully they can find a home between the pages of a book.

PORT_BRITISH COUNCIL_4000.jpg
whwWeb_BC_Enduran Polozzi_Bookmarks_fan (4723).jpg

EDUCATION

Warisan Pendidikan Wawasan

Besides promotional materials for performances, we worked closely with The British Council to produce various educational materials to encourage critical thinking among students in Malaysian schools.

whwWeb_BC_Poster_Pendidikan (C23).png

THE END OF AN ERA

Over the years, our company designed many collaterals for The British Council and British High Commission. The frequency of these events, especially in the field of art and culture, eventually slowed, and our work came to an end when Britain reworked its strategy for Asia by focusing on Mainland China.

The use of culture to underpin a wider economic and diplomatic drive makes sense in the context of the UK’s stature—increasingly recognised in China—as a world leader for the creative industries.

 

LINKS