About Us

With more than 32 years of design experience behind us, we have built our reputation in three broad areas:

— Wayfinding, Signage and Environmental Graphics (Placemaking)

— Brand / Visual Identity and Strategy

— Art and Culture-related Projects

Today, many projects require an integration of disciplines. Through our associates (both local and international), we are able to bring specialised skills and expertise to integrate seamlessly with ours—business strategy, city or place branding, exhibition design, crafts... to name a few.


1. Wayfinding, signage and ENVIRONMENTAL GRAPHICS

The effort to design a signage system that is efficient and user-friendly, communicates the aspirations of the built environment or brand, or instils a sense of place, requires a special level of expertise, experience and care. In meeting our clients’ signage and placemaking needs, we leverage on our strengths:

  • Technical expertise / We are backed by experienced staff and an external panel of technical / production experts. We design systems that provide users, regardless of age or disabilities, with an easy and stress-free way of reaching their destinations at all times.
  • Branding experience / We design signage systems that are expressive and appropriate to the brand and place.
  • Art and culture / We design systems that are not only functional, but also aesthetically pleasing and culturally inspiring.

— WAYFINDING

 Wayfinding is the foundation of every signage programme. Effective wayfinding is important for people to make their way through public buildings and other designed spaces. It improves efficiency, accessibility, and safety. For visitors, it reduces stress and anxiety, and enhances the experience and enjoyment of the place. We plot user experience journeys and have solved wayfinding problems in a wide range of projects, from a city-wide signage programme (top left and centre) to sign systems for a cluster of interlinked buildings (top right).    

Wayfinding is the foundation of every signage programme. Effective wayfinding is important for people to make their way through public buildings and other designed spaces. It improves efficiency, accessibility, and safety. For visitors, it reduces stress and anxiety, and enhances the experience and enjoyment of the place. We plot user experience journeys and have solved wayfinding problems in a wide range of projects, from a city-wide signage programme (top left and centre) to sign systems for a cluster of interlinked buildings (top right). 

 

— SIGNAGE AND ENVIRONMENTAL GRAPHICS

whwWeb_Artwork_About_Company_Signage.jpg

2. Brand / Visual identity and strategy

We believe that building a powerful brand identity is about getting your story and message across as succinctly as you can—through strategic positioning of your company, product or services and a visual identity that sticks in your mind. It’s also about creating relevance between you and the experience that you have to offer, with all your stakeholders.

The importance of the visual component cannot be overemphasised as we now live in a very visual world. 

Through a close working relationship with our clients and by tapping into a reservoir of local and international industry knowledge, we help our clients communicate the right look and feel that best fits their vision.

 Our branding and visual identity projects range widely in type and scope: from promoting   UK’s creative industries   to   hp e-Bazaar global identity   to launching Malaysia Airlines’ First and Business Class (in collaboration with Leo Burnett). We have contributed to the development of some of Malaysia’s earliest industries and corporations—Proton, Perwaja Steel, Renong, Times Engineering, Celcom, Petronas Twin Towers, etc.

Our branding and visual identity projects range widely in type and scope: from promoting UK’s creative industries to hp e-Bazaar global identity to launching Malaysia Airlines’ First and Business Class (in collaboration with Leo Burnett). We have contributed to the development of some of Malaysia’s earliest industries and corporations—Proton, Perwaja Steel, Renong, Times Engineering, Celcom, Petronas Twin Towers, etc.


3. art and CulturE

We are always excited to be involved in culture-related projects, and are constantly on the lookout for opportunities to inform, educate, entertain, or inspire our audiences in broad areas of culture.

Our cultural expertise is primarily rooted in Asia, with a focus on the Southeast Asian region. We have done well with museum projects and are keen to bring cultural knowledge not only to exhibitions in galleries, but to any environment where the public gathers.

 Our work for   Muzium Sultan Abu Bakar   and   Colours of Asia   (a tDA Asia project) have both won Asia’s top design awards.  Our designers have created exciting visual identities for art festivals in Malaysia—for The British Council, Department of Trade & Industry UK and the Australian High Commission. We are currently rebranding DiverseCity, the Kuala Lumpur International Art Festival 2018. 

Our work for Muzium Sultan Abu Bakar and Colours of Asia (a tDA Asia project) have both won Asia’s top design awards.

Our designers have created exciting visual identities for art festivals in Malaysia—for The British Council, Department of Trade & Industry UK and the Australian High Commission. We are currently rebranding DiverseCity, the Kuala Lumpur International Art Festival 2018. 


CLIENTS (PARTIAL LIST)

SIGNAGE

PROPERTY

MUSEUMS & GALLERIES (projects)

SHOPPING MALLS (projects)

 

    CORPORATE / BRAND IDENTITY & COMMUNICATION

    HOSPITALITY & LEISURE (projects)

    EMBASSIES & CULTURAL ORGANISATIONS (INTL)

    CULTURAL ORGANISATIONS (LOCAL)

    INTERNATIONAL