WILLIAM HARALD-WONG & Associates — William Harald-Wong & Associates

About Us

With more than 32 years of design experience behind us, we have built our reputation in three broad areas:

— Wayfinding, Signage and Environmental Graphics (Placemaking)

— Brand / Visual Identity and Strategy

— Art and Culture-related Projects

Today, many projects require an integration of disciplines. Through our associates (both local and international), we can bring specialised skills and expertise to integrate seamlessly with ours—business strategy, city or place branding, exhibition design, crafts to name a few.

1. Wayfinding, signage and ENVIRONMENTAL GRAPHICS

The effort to design a signage system that is efficient and user-friendly, communicates the aspirations of the built environment or brand, or instils a sense of place, requires an exceptional level of expertise, experience and care. In meeting our clients’ signage and placemaking needs, we leverage on our strengths:
- Technical expertise / We are backed by experienced staff and an external panel of technical / production experts. We design systems that provide users, regardless of age or disabilities, with a smooth and stress-free way of reaching their destinations at all times.
- Branding experience / We design signage systems that are expressive and appropriate to the brand and place.
- Art and culture / We design systems that are not only functional, but also aesthetically pleasing and culturally inspiring.

— WAYFINDING

— SIGNAGE AND ENVIRONMENTAL GRAPHICS

2. Brand / Visual identity and strategy

We believe that building a powerful brand identity is about getting your story and message across as succinctly as you can—through strategic positioning of your company, product or services and a visual identity that sticks in your mind. It’s also about creating relevance between you and the experience that you have to offer, with all your stakeholders.

The importance of the visual component cannot be overemphasised as we now live in a very visual world.

Through a close working relationship with our clients and by tapping into a reservoir of local and international industry knowledge, we help our clients communicate the right look and feel that best fits their vision.

Our branding and visual identity projects range widely in type and scope: from promoting UK’s creative industries to hp e-Bazaar global identity to launching Malaysia Airlines’ First and Business Class (in collaboration with Leo Burnett). We have co… — Our branding and visual identity projects range widely in type and scope: from promoting **UK’s creative industries** to **hp e-Bazaar global identity** to launching Malaysia Airlines’ First and Business Class (in collaboration with Leo Burnett). We have contributed to the development of some of Malaysia’s earliest industries and corporations—Proton, Perwaja Steel, Renong, Times Engineering, Celcom, Petronas Twin Towers, etc.

3. art and CulturE

We are always excited to be involved in culture-related projects. We are constantly on the lookout for opportunities to inform, educate, entertain, or inspire our audiences in broad areas of culture.

Our cultural expertise is primarily rooted in Asia, with a focus on the Southeast Asian region. We have done well with museum projects and are keen to bring cultural knowledge not only to exhibitions in galleries, but to any environment where the public gathers.