The Design Alliance (tDA) was founded by William and Lindsey Harald-Wong in the year 2000 in response to the Asian Financial Crisis.
The Alliance was later renamed The Design Alliance Asia (tDA Asia) in 2011. It is one of the most extensive collaborative networks of prominent designers in Asia with a shared vision of advancing Asian identity as a vital cultural force and a strategic platform for design.
tDA Asia is currently represented in 13 Asian countries/regions by individuals who rank among the best in and have contributed significantly to the design industries in their respective countries. These include:
CHINA–HONG KONG // KL&K Creative Strategics & KL&K Design Prof. Dr. Kan Tai-Keung, Freeman Lau, Hong Ko
INDIA // Subrata Bhowmick Design Prof. Subrata Bhowmick // Elephant Design Ashwini Deshpande, Partho Guha, Ashish Deshpande
INDONESIA // BD+A Design Tri Anugrah, (the late) Irvan Noe’man // LeBoYe Hermawan Tanzil
LAOS // Bluegrass Design Group Praseuth Banchongphakdy
MIDDLE EAST // Tarek Atrissi Design Tarek Atrissi
MALAYSIA // William Harald-Wong & Associates William Harald-Wong, Lindsey Harald-Wong
PHILIPPINES // Dino Brucelas
SINGAPORE // Immortal Stanley Tan, Theresa Yong // The Print Room Kelly Cheng // Saxone Woon
SOUTH KOREA // Ahn Graphics Prof. Ahn Sang-soo, Myrrh Ahn
TAIWAN // Prof. Apex, Pang-Soong Lin // NDD Design Yu-Tsung Hu (Hugh)
THAILAND // Color Party Object Co Punlarp Punnotok, Somsri Maneesatid
VIETNAM // HAKI Group Pham Huyen Kieu, Pham Thanh Huong
The Design Alliance Asia promotes the original creativity of Asian designers by sharing ideas and knowledge of Asia’s common yet diverse cultures. tDA Asia works with organisations that promote design, design education, the arts, social innovation, and cultural exchange with a focus on Asia and the changing lifestyles of its people.
In addition, tDA Asia associates actively participate in international design conferences and exhibitions as well as consult on branding, visual identity, design and export strategies with governments and other organisations reaching out across the region.
In 2006, The Design Alliance introduced tDA AsiaMeets, an annual gathering of associates and affiliates that includes presentations on recent design and lifestyle trends and key projects from member countries.
Finally, it is the ongoing quest of tDA Asia to continue seeking and engaging designers in developing Asian countries that are not on the radar screen of the established design world.
HELPING ORGANISATIONS COMMUNICATE ACROSS ASIA
Through our association with tDA Asia, WHW & Associates is able to offer/assist in:
- Region-wide design solutions
- Localised variants—based on intimate knowledge of local language, culture, cultural sensitivities, regulations
- Region-wide implementation and management of brand and corporate identities
- Comprehensive service and consistent quality across region
- Region-wide resourcing of photographers, illustrators, craftsmen, colour separators, printers, etc
- Lower production and distribution costs
- A single point of contact for the whole region