Project / Logos
Task / Design Concept and Development
Client / Various
Year / 1985–current

Photo (above) / Our earliest logos, created in the 1980s, were mostly hand drawn with type pasted onto an Ivory card, before computers became commonplace in the design studio.

All logos are accompanied by a visual identity programme except for a few.
More logos will be added from time to time.

Note / Some logos have a link to its project; mouse over to discover them.

Logos (Selected)

ARTS & CULTURE (ORGANISATION)

The Sutra logo and identity have undergone several changes from the mid-1980s to today

ARTS & CULTURE (PRODUCT/ACTIVITY)

JUST IN—Feb 2018. Rub’A Paint is the title of an exhibition of paintings that were created with a new rubber-based paint developed by the Malaysian Rubber Board. It is composed of natural ingredients such as natural latex, cellulose, and pigment or food grade dyes.

May 2018—Encore Melaka. Calligraphy by Dr Wong Kum Peng. Our role was to tidy up the typography and arrangement of the logo elements.

BANKING & FINANCE

JUST IN, Jan 2018—ARA Malaysia is a REIT, primarily for retail. Its logo consists of a line forming three triangles—one embedded within the other—appearing as if it would continue to ‘grow’ into yet another triangle. It is a positive allusion to the potential of growth, for the company as well as the wealth of its investors and stakeholders.

CIVIC & PUBLIC

Design & Architecture

The wREGA logo is made up of the acronym of the Pertubuhan Wakaf Reka Grafik Malaysia (Graphic Design Association of Malaysia), and carries significance in its explication.

Wakaf is typically used to denote things or structures that are allocated/donated for public use. It also refers to the small hut built by the paddy fields, where people can mingle or take their rest, and is often constructed as a communal effort. Rega, on the other hand, is an archaic word that denotes value, usually of a piece of land. For wREGA, it implies the value of good graphic design. 

CELEBRITY

(Top left)—1992. We were originally brought in to design Sudirman’s SUDI can drink packaging, and then subsequently, a reworking of his personal brand identity. However, we got only as far as the printed letterhead and name card as unfortunately, he passed away soon after. The smart new identity never saw the light of day.

JUST IN—May 2018. Harith Iskander, who won The Funniest Person in the World competition in Finland (2006) is revamping his new corporate logo in conjunction with the opening of his comedy theatre, The Joke Factory at Publika. We took the initials of his name (H.I.), which corresponds with ‘hi’, to create a 'friendly' logo that also doubles up as an immediate greeting.

CORPORATIONS (DIVERSIFIED)

EDUCATION

FASHION

FOOD & DRINK (OUTLET)

FOOD & DRINK (PRODUCT)

HEALTHCARE

HOSPITALITY

LEISURE & SPORTS

Manufacturing & Industrials

MEDIA & PUBLISHING

NOT-FOR-PROFIT & AWARDS

PROFESSIONAL SERVICES

PROPERTY (ORGANISATION)

PROPERTY (PRODUCT)

RETAIL

SHOPPING MALLS & Retail centres

technology

TRANSPORT

While the original concept for the PUTRA logo did not come from us, we were brought onboard to refine it as the client felt that it looked too dated. Of particular concern was the logotype, which the client described as being too similar to the ‘Star Trek’ font. It was supposed to appear futuristic but was, ironically, old-fashioned instead.