Project / CENfAD / Parsons School of Design
Task / Logo & Identity, Student Prospectus, Design Collaterals
Client / Encorp Group
Year / 1995–1999
Logo, Identity & Collaterals—Lead Designers / William Harald-Wong & Clarissa Biolchini Typography / Leong Kah Fai
Signing of Memorandum of Understanding, Invitation Card & Event Design—Lead Designers / Kamil Yunos & Clarissa Biolchini with Leong Kah Fai and Teong Oui Boon
Copywriting / Tan Joo Lee
Photographer / Hlin Ho
The Center for Advanced Design (CENfAD), an affiliate of Parsons School of Design, New York, opened its campus in 1996, in Kuala Lumpur—a strategic location to attract students from the Southeast Asian region. The school operated independently but followed the Parsons curriculum. Students who managed to successfully complete two years of education with CENfAD were also eligible for transfer to Parsons in New York or Paris.
Unfortunately, CENfAD was badly affected by the Asian Financial Crisis of 1998-1999. Parson’s enormous annual franchise fee and the salaries of teaching staff from New York were too heavy a burden to bear, and the enterprise became unsustainable. While it did survive the Asian Financial Crisis, the school was dogged by many other problems, and eventually closed in 2006 (or slightly later).
A 62-page lustrous publication using metallic blue-grey ink with gloss and matt varnishes.
Invitation card for the signing of the Memorandum of Understanding (MoU) between Parsons School of Design New York and EnCorp Group in 1995.