The Design Alliance (tDA) was founded by William and Lindsey Harald-Wong in the year 2000 in response to the Asian Financial Crisis.

The Alliance was later renamed The Design Alliance Asia (tDA Asia) in 2011. It is one of the most extensive collaborative networks of prominent designers in Asia with a shared vision of advancing Asian identity as a vital cultural force and a strategic platform for design.


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tDA Asia is currently represented in 14 Asian countries/regions by individuals who rank among the best in and have contributed significantly to the design industries in their respective countries. These include:


BANGLADESH  //  Roop Yusuf Hassan

CHINA–MAINLAND  //  1983asia Su Zhihua (Susu), Yong Siong Yow (Yao)

CHINA–HONG KONG  //  KL&K Creative Strategics & KL&K Design Prof. Dr. Kan Tai-Keung, Freeman Lau, Hong Ko // Amy Chow

INDIA  //  Subrata Bhowmick Design Prof. Subrata Bhowmick  //  Elephant Design Ashwini Deshpande, Partho Guha, Ashish Deshpande

INDONESIA  //  BD+A Design Tri Anugrah, (the late) Irvan Noe’man  //  LeBoYe Hermawan Tanzil

LAOS  //  Bluegrass Design Group Praseuth Banchongphakdy

MIDDLE EAST  //  Tarek Atrissi Design Tarek Atrissi

MALAYSIA  //  William Harald-Wong & Associates William Harald-Wong, Lindsey Harald-Wong

PHILIPPINES  //  Dino Brucelas

SINGAPORE  //  Immortal Stanley Tan  //  The Print Room Kelly Cheng  //  Saxone Woon

SOUTH KOREA  //  Ahn Graphics Prof. Ahn Sang-soo, Myrrh Ahn

TAIWAN  //  Prof. Apex, Pang-Soong Lin  //  NDD Design Yu-Tsung Hu (Hugh)

THAILAND  //  Color Party Object Co Punlarp Punnotok, Somsri Maneesatid

VIETNAM  //  HAKI Group Pham Huyen Kieu, Pham Thanh Huong

The Design Alliance Asia promotes the original creativity of Asian designers by sharing ideas and knowledge of Asia’s common yet diverse cultures. tDA Asia works with organisations that promote design, design education, the arts, social innovation, and cultural exchange with a focus on Asia and the changing lifestyles of its people.

In addition, tDA Asia associates actively participate in international design conferences and exhibitions as well as consult on branding, visual identity, design and export strategies with governments and other organisations reaching out across the region.

The Design Alliance Asia AGM in Hong Kong, 2011

The Design Alliance Asia AGM in Hong Kong, 2011

In 2006, The Design Alliance introduced tDA AsiaMeets, an annual gathering of associates and affiliates that includes presentations on recent design and lifestyle trends and key projects from member countries.

Finally, it is the ongoing quest of tDA Asia to continue seeking and engaging designers in developing Asian countries that are not on the radar screen of the established design world.


Through our association with tDA Asia, WHW & Associates is able to offer/assist in:

  • Region-wide design solutions

  • Localised variants—based on intimate knowledge of local language, culture, cultural sensitivities, regulations

  • Region-wide implementation and management of brand and corporate identities

  • Comprehensive service and consistent quality across region

  • Region-wide resourcing of photographers, illustrators, craftsmen, colour separators, printers, etc

  • Lower production and distribution costs

  • A single point of contact for the whole region