Project / East Residence, KLGCC Resort
Task / Visual Identity Design, Brand Communications
Client / Sime Property Property
Year / 2019
The East Residence luxury townhouses are adjacent to Kuala Lumpur’s premier championship golf course. We collaborated with Melinda Looi, a celebrated Malaysian fashion brand that also offers bespoke interior design services, to create a brand identity that exudes class.
With East Residence’s beautiful, refurbished interiors and rebranding, Sime Darby sold all 14 units (Phase 1) at its public preview despite the current severe property overhang and sluggish sales nationwide.
Above_Leaflet. Title ‘Lifestyle Homes by the Fairway’ hot-stamped in metallic silver (not visible in the visual) or bronze (Top_Brochure)
BROCHURE LAYOUTS
Lively layout, graphics and typography enlivened the critical attributes of the property.
