Project / Serai
Task / Wayfinding & Signage
Client / Bandar Raya Developments Berhad (BRDB)
Year/ 2015–2016

Serai is one of the most luxurious condominiums in the upscale Bangsar neighbourhood in Kuala Lumpur. The smallest unit has a space of 4,000 sq ft (costing around RM7 million) while the largest unit stands at a royal 12,000 sq ft.

The interior is elegant with a quiet opulence, and our signage design is appropriately understated, using simple three-dimensional or relief forms set against highly textured materials. Luxury is, after all, in the details.