Project / Melawati Corporate Centre (MCC)
Task / Logo and Visual Identity Design, Brand Strategy & Communication, Marketing Collaterals
Client / Sime Darby
Year / 2013 – 2015
In collaboration with Reedworks
The Melawati Corporate Centre is an office and retail space that plays a key role in Sime Darby’s urban redevelopment plan. Strategically located, it serves to bring up Melawati—a mature township with the beautiful backdrop of the Klang Gates Quartz Ridge—and the rapidly developing areas adjacent to it in the eastern quadrant of Greater Kuala Lumpur.
Designed to create a sustainable and intuitive working environment for a wide range of businesses, the Corporate Centre boasts a spatial flexibility and versatility that can cater to the diverse needs of both startups and established companies.
Logo and Visual Identity Design
We designed the logo and brand identity of the Corporate Centre to reflect its role as a business centre within an area that’s been earmarked for further residential, commercial, and lifestyle developments.
The colours of the logo were chosen to hint at the vibrancy of the commercial and lifestyle hub that the Corporate Centre is.
We also produced promotional materials: a detailed leasing brochure for the Corporate Centre, which carefully showcased the multiple layout possibilities available to potential buyers, leaflets, and hoarding; as well as a micro-brochure.